About Us
Overland Experten is a family business founded by Magnus Berentsen with a burning passion for outdoor life and adventure. What started as a side project alongside kayak rentals has grown to become Sweden's leading roof tent specialist. Today, we're proud to be the exclusive distributor of Wild Land in Sweden and Denmark, and we work every day to help more people experience the freedom of sleeping under the stars – anywhere.
Our History
The Beginning
Magnus Berentsen starts Festival Products AB focusing on kayak rentals and outdoor experiences.
First Roof Tent
We sell our first roof tent and discover a growing demand in the market.
Wild Land Partnership
We become the exclusive distributor of Wild Land in Sweden and build our range.
Pandemic Boom
Interest in roof tents explodes as more people seek safe vacation alternatives. We expand significantly.
Nordic Expansion
We become the exclusive distributor in Denmark and expand to the Finnish market.
New Showroom
We open a new showroom in Kungsbacka with 9 models on display.
Our Team
The family and team behind Overland Experten
Sören Berentsen
HR & Culture